What kind of software do you build?
We build custom web apps, internal operations tools, MVPs, dashboards, and workflow products that solve a specific business problem.
Arup service / Software development
Custom software for the work your current tools cannot handle.
The right custom tool removes repeated work without creating a second business to operate. We shape the scope first, then build and ship a focused product your team can actually use.
For startups and growing teams replacing fragile spreadsheets, disconnected tools, or an MVP that has reached its limits.
Talk about software development
PICL · pid.co.inSelected work
What you get
Useful work, clearly shipped.
- Product shape + scope conversation before any code
- Modern stack — Next.js, Node, Postgres, TypeScript end to end
- Weekly demos and honest scope adjustments as we build
- Real deployment on Vercel, Railway, or your infra of choice
- Handover with docs and a 30-day support window included
Questions founders ask
Before we start.
Can you work with an existing codebase?
Yes. We can audit an existing product, improve it, or plan a focused rebuild when the current foundation is slowing the team down.
How do you keep software projects on track?
We shape the scope before code, show working progress weekly, and make trade-offs visible while they are still inexpensive to change.
Keep exploring
One team, more than one lever.
Tell us what needs to move.
Bring the messy version. A rough idea, an underperforming campaign, a spreadsheet that became a product, or a stack that stopped talking to itself.
The first conversation is free. No pitch deck and no account-manager handoff.