Brand
A visual language with five distinct worlds.
Beosam / Shopify commerce
A storefront with a point of view.
Beosam needed more than a polished storefront. Arup shaped the brand system, rebuilt the Shopify experience, repaired the product foundations, and carried the work through launch.
Live storefront / approved workScope
Brand to launch
Platform
Shopify
Role
Design + development
Status
Live
The challenge
The work was larger than a redesign.
Beosam is a clothing brand built around strong visual worlds, distinctive garments, and a refusal to look ordinary. The storefront had to carry that attitude while still making shopping clear.
Arup connected the expressive layer to the operational layer: collection logic, product data, filters, size information, reviews, cart behavior, checkout integration, and a launch process that could survive real use.
The result was a commerce system with a recognizable voice and the structure needed to keep selling, editing, and expanding.
The operating model
One system. Many decisions.
The storefront, the product data, the content, the catalog, and the launch checks were treated as one connected piece of work.
Storefront
A custom theme for shopping, discovery, and conversion.
Product
Better copy, measurement, filters, and catalog logic.
Launch
Responsive checks and checkout integration preserved.
What Arup shipped
From first impression to final handoff.
- 01Brand direction, identity exploration, typography, color, and the five visual worlds
- 02A custom Shopify theme across the homepage, shop, search, cart, product, collection, and story pages
- 03Responsive navigation, filters, quick add, product galleries, size charts, reviews, and Instagram integration
- 04Product copy, catalog structure, SKU and color checks, image systems, and marketplace preparation
- 05Launch verification across mobile and desktop, with Shiprocket and Fastrr checkout integration preserved
Verified at launch
Built to keep moving.
The work was checked against the live store, the responsive experience, the product system, and the checkout handoff.
Five visual worlds
Signature, Motion, Court, Escapes, and Rest became distinct shopping experiences inside one system.
76 products audited
Product names, descriptions, measurements, charts, and catalog details were checked against store data.
Launch verified
The published theme passed the final storefront checks with the Shiprocket checkout integration preserved.
One accountable partner
Brand, storefront, product systems, SEO, and operations stayed connected from decision to launch.
Have a commerce system worth sharpening?
Bring the storefront, product system, or operational knot that needs a clearer next move.
Talk about a projectTell us what needs to move.
Bring the messy version. A rough idea, an underperforming campaign, a spreadsheet that became a product, or a stack that stopped talking to itself.
The first conversation is free. No pitch deck and no account-manager handoff.